While everything else stops to run in a proper manner, or when you have to do it, tweaking your keyword lists is similar to that of your regular car maintenance. Your content ranks higher in the major search engine while you regular keep on evaluating and optimizing your lists on a regular basis. It is not always a straightforward process when it comes to keyword optimization.
Your old bag of keyword tricks becomes less and less effective with Google’s Algorithm which grows more sophisticated constantly. For any successful content marketing strategy which is facing a lot more nuanced scenario, keyword optimization is an essential part. On the basis of Google’s changes and user habits, the best practices changes from year to year.
To invite in more visitors, this list is going to help you to keep your content among the top most results.
Mapping your Keywords to the Buying Journey
As everyone needs to do an extensive research in relation to any niche, it is not the cup of tea for every potential customer to commence their journey with the exact product which they want in mind. Matching to the interests of the content on your website, your keywords should be targeting everyone.
To the appropriate page, make sure to map their stage of the buying journey.
Stage of Awareness: What type of product/service satisfies their needs or what is the solution to their problem is on what the customers in the stage of awareness are trying to pinpoint at.
Focusing on Keyword Trends
If you really know how to leverage it, a trend can lead to a big boost in traffic.The competition is less compared to more general keywords if you get on board ahead of time.These trending words of the day can be identified with the help of keyword research tools such as Soovle.
Add them to your list if any of them are relevant to your niche. To make sure that your previously trending keywords do not pile up, do not forget to clean up the list every once in a while. While you are waiting for your long-term content to take off, this strategy can give you a short-term boost.
To discover seasonal trends and come up with fresh keyword ideas, Google Correlate is one of the best ways. To the search query which you provide, this lesser-known tool reveals keywords with similar time-based or regional search patterns.
